Dashboard

Creative-to-Media Buyer SOP Overview

0

In Production

0 total briefs

0

Live Campaigns

0 total launches

0

Open Reworks

needs creative attention

0

Winners Found

positive ROAS achieved

Recent Creative Briefs

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No briefs yet.

Active Launch Cards

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No active launches.

SOP Workflow — 9-Step Loop

From brainstorm to iteration — the creative production cycle

1

BRAINSTORM

Joint session — agree on angles, personas, hooks

2

CREATE

Creative team produces assets, files to Drive

3

REVIEW

Media buyer checks creative against brief

4

REWORK

If rejected, creative team revises and delivers

5

LAUNCH

Fill Test Launch Card, document all parameters

6

TEST

Run for agreed duration — do not kill early

7

DIAGNOSE

Apply KPI Diagnostic Framework (Section 6)

8

REPORT

Weekly Creative Performance Report — every Friday

9

ITERATE

Use data to improve angles in next session